Where Beauty brands are born
Custom skincare formulation + Small batch manufacturing for bold brands
What We Do
Formulate. Develop. Launch
Formulate
Lab Magenta crafts high-performance skincare formulations across a wide range of product types—from deodorants and serums to balms and body care. Whether you're targeting specific skin concerns or aligning with clean beauty standards, we bring versatility, precision, and creativity to every formula we develop. No matter the format or focus, we tailor each product to meet your brand’s unique vision and values.
Develop
Lab Magenta goes beyond formulation—offering end-to-end support that includes ingredient sourcing, packaging guidance, brand consulting, and direct connections to trusted contract manufacturers. Our holistic approach simplifies your path from concept to shelf, making it easier to build and scale a standout beauty brand.
Launch
Lab Magenta Formulary is your full-spectrum partner—from first spark to final launch. We go beyond formulation to offer strategic support with ingredient sourcing, packaging development, brand consulting, and connections to trusted contract manufacturers. Our holistic approach streamlines your journey and positions your brand for a powerful, confident debut.
Why Lab Magenta
Lab Magenta Formulary was born from a deep passion for natural skincare and a desire to empower indie beauty brands. With over a decade of experience in the field, we bring a wealth of knowledge and expertise to every project. We've witnessed firsthand the evolution of the natural skincare market, from niche trends to mainstream movements, and we understand the unique challenges and opportunities that brands face today.
Our approach is rooted in collaboration and a genuine desire to help our clients succeed. We believe in building strong partnerships, listening closely to your vision, and offering guidance every step of the way. Whether you're a budding entrepreneur with a groundbreaking idea or an established brand seeking to expand your product line, we're here to provide the formulation expertise and support you need to thrive.
At Lab Magenta Formulary, we're not just formulators – we're your partners in creating exceptional natural skincare that reflects your brand's values and resonates with your customers.
Collaborative design.
Vision Driven.
Formulation Expertise
Serums
Lightweight and potent, our serums deliver active ingredients deep into the skin for maximum effectiveness. We specialize in creating unique textures and experiences, from refreshing gels to luxurious oils.
Balms
Indulge in the richness and versatility of our balm formulations. Whether it's a nourishing lip balm, a soothing body balm, or a targeted treatment, we craft luxurious textures that melt into the skin, leaving it feeling hydrated and protected.
Liquids & MORE
From refreshing facial mists to gentle cleansers, and even deodorants, our formulations are designed to sooth, hydrate, and balance the skin. We utilize the power of botanical extracts and natural ingredients to create effective and refreshing products.
Our Formulation Process
At Lab Magenta Formulary, we believe that the best natural skincare products are born from collaboration. We work closely with you throughout the entire formulation process, ensuring your vision is brought to life in a way that exceeds your expectations. Here's an overview of our collaborative approach.
Throughout the entire process, we maintain open communication and transparency. We value your input and encourage your active participation in every step. Our goal is to create a truly collaborative experience that results in exceptional natural skincare products.
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We begin by getting to know you and your brand. We'll discuss your goals, target audience, product ideas, and any specific requirements or preferences you have.
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Based on your input, we'll brainstorm ideas and develop initial concepts for your product. We'll explore different formulation approaches, ingredient options, and potential benefits.
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We'll then craft a custom formulation tailored to your needs. We'll provide samples for you to test and provide feedback, and we'll refine the formulation until it's perfect.
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We'll conduct initial stability testing to ensure your product remains safe and effective over time. We can also arrange for additional testing, such as preservative efficacy or HRIPT testing, as needed.
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Once you're happy with the final formulation, we'll assist you with production planning and scale-up, connecting you with trusted contract manufacturers if needed.
About Lab Magenta Formulary
Lab Magenta Formulary was born from a deep passion for natural skincare and a desire to empower indie beauty brands. With over a decade of experience in the field, we bring a wealth of knowledge and expertise to every project. We've witnessed firsthand the evolution of the natural skincare market, from niche trends to mainstream movements, and we understand the unique challenges and opportunities that brands face today.
Our approach is rooted in collaboration and a genuine desire to help our clients succeed. We believe in building strong partnerships, listening closely to your vision, and offering guidance every step of the way. Whether you're a budding entrepreneur with a groundbreaking idea or an established brand seeking to expand your product line, we're here to provide the formulation expertise and support you need to thrive.
At Lab Magenta Formulary, we're not just formulators – we're your partners in creating exceptional natural skincare that reflects your brand's values and resonates with your customers.
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